How Influencer Marketing Can Help Your Business

Mar 16, 2017 by

How Influencer Marketing Can Help Your Business

If you are not already creating influencer marketing campaigns, it’s an area of marketing you should seriously consider. It’s a relatively new marketing method that’s providing excellent results for businesses all over the world, and your business could benefit from this strategy too. Below are some of the main reasons why you should consider influencer marketing for your business or to promote your products and services.

Brand Awareness

If you have branded your business, but you’re not getting the exposure you hoped for, influencer marketing could be the way forward. A simple message from an influencer in your industry or niche could introduce your business and brand to a huge audience of people who may never have heard about you or your organization before.

Expand Your Reach

Understanding your influencer marketing campaign has the potential to reap huge rewards. As more people become familiar with your brand, it can dramatically increase the number of potential shoppers and customers you can reach with your marketing messages. This word of mouth approach can reach thousands and even millions of people, depending on how large the following of a particular influencer is.

You Can Leverage Other People’s Popularity

It’s almost impossible for a marketer or business to have the same number of connections as the leading influencers in any niche. However, you can leverage their popularity, which allows you to have quick access to these connections. This reduces the amount of work you need to carry out to increase your own network; it also frees you up to focus on what you do best.

It Helps to Build Your Credibility

Businesses and customers prefer to deal with other people and businesses they know and trust. If you are associated with an influencer other people trust, it’s much more likely that these people will trust you, too. This immediately breaks down many of the barriers that exist, especially if you’re trying to convince people to buy your products and services.

You Save Money on Your Marketing Activities

Today’s marketing methods can be expensive, especially if you do a lot of offline marketing or you hire marketing professionals to help you with this aspect of your organization. However, influencer marketing is currently an extremely cost-effective way to reach a large audience that would be much more difficult and expensive to achieve in other ways.

Targeted Advertising

When you choose the right influencer, they usually have a large following of like-minded people who are interested in a similar topic, niche or industry. This is a much more targeted and exact way of marketing, and your message goes out to more people who are interested in you, your business, or your products and services.

Influencer marketing is becoming one of the most popular ways to let more people know about what a business or individual has to offer to other people and businesses. As you can see, there are many benefits that make this a viable marketing option that you should seriously consider for your business.

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How to Make a Killing in Singapore Property Investment

Feb 18, 2017 by

How to Make a Killing in Singapore Property Investment

Though there was a decline in the real estate market during the last few months of 2016, the market has started stabilizing in 2017. The overall fall in the prices of private homes during the year 2016 was estimated to be around 3%. However, thanks to the stability in the market, developers seem to be gearing up for launching their new projects. In fact, some of the developers have already announced their projects including condominiums and some of them have begun their work also. 

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How Can EHRs and Healthcare Information Systems Help You?

Feb 7, 2017 by

How Can EHRs and Healthcare Information Systems Help You?

If you haven’t switched to electronic health records (EHRs) just yet, now is the perfect time to make that leap. Hospitals and healthcare providers are implementing EHRs across the board to allow for better patient care and good management of patient information. EHRs are just a small portion of the improved health IT ecosystem being used to improve care, according to studies complied by the University of Cincinnati. Systems such as better medical imaging and access to healthcare information through online portals and resource centers are also making healthcare more accessible than ever.

It doesn’t stop at our healthcare industry either. Universities and their online MSHI programs are now offering students a chance to become health IT specialists through courses that focus on information systems. These changes will continue to bring positive changes to the entire healthcare system for years to come.

To learn more about how EHRs and healthcare information systems can help you, be sure to read the full The Anatomy of a Health IT Ecosystem infographic below.

This infographic was created by the University of Cincinnati.

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Examining the Biggest Trends in the Agribusiness in 2016

Jan 19, 2017 by

Examining the Biggest Trends in the Agribusiness in 2016

The world’s population depends on the agricultural sector for food security. However, some individuals and companies depend on agriculture as their primary source of income. The agriculture business has experienced tremendous changes over the years as producers respond to new global trends and an increasing demand for food. Some of the biggest trends in the sector are discussed below.

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Top Alternative Ways to Raise Capital for Business Expansion

Jan 19, 2017 by

Top Alternative Ways to Raise Capital for Business Expansion

Looking to finance your business expansion without going to the bank? Capital for growth or renovation can be hard to acquire without assistance from institutions, which is why it’s important to your lender wisely before even applying for a loan.

In this article, we will discuss the top alternative ways to raise capital for your business expansion. Chances are you will use a combination of two or these, but for most small businesses, one lender is enough.

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Devices to Make Your Life Easier in the Office

Jan 15, 2017 by

Devices to Make Your Life Easier in the Office

Office life can be varied and busy, but some tasks are repetitive or stressful. Fortunately, there are a number of innovative gadgets on the market that improve productivity while reducing stress on the mind and body. Here are five devices that will make your life easier in the office:

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Getting to Know the Two Types of Payroll Tax

Dec 16, 2016 by

When you receive your paycheck, there are actually two types of payroll tax included in the paystub. The first type is known as the withholding tax, a portion of the payroll tax taken directly from your salary. This payroll tax is often referred to as the pay-as-you-go tax, according to studies complied by the Villanova University Master of Science in Analytics program.

The second portion of the payroll tax doesn’t always appear on the paystub since it is paid by the company directly. Companies are obliged to pay taxes on the salary they pay out to cover things such as social welfare programs, worker’s compensation programs and other expenses. While the amount may not appear on your paystub, it is actually part of the company’s compensation package.

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