Don’t Let Your Student Loans Affect Your Future Credit

Jun 19, 2017 by

Don’t Let Your Student Loans Affect Your Future Credit

5 ways to keep your credit score high

If you pay attention to the news, you would be forgiven for thinking that student loans are holding an entire generation back from achieving their potential in business. Article after article decries the crushing debt that university graduates wake up to the day they leave college and join the workforce.

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3 Essential Data Recovery Tips for Small Businesses

Apr 1, 2017 by

3 Essential Data Recovery Tips for Small Businesses

Most small businesses rely on their important data and files to be stored and accessed on the company’s computers whether they be desktop or laptop devices. We all know that such technology devices have a life span and most will eventually fail for any number of reasons including power failures, cyber attacks or even natural disasters.

It’s vitally important for any small business to have a data recovery plan so important customer and financial data is not lost. Here are three data recovery tips for your business:

1. Always Back Up Your Data

Most data recovery and security companies will tell you that you essentially need three copies of your important data and files. One copy is obviously on your computer’s hard drive and is most likely accessed on a daily basis.

Make sure that you use up-to-date software programs to ensure your data’s security such as virus protection and firewalls as most cyber attacks happen while your computer is connected to the internet. Even when you have excellent security protection you still need to be vigilant, especially when opening attachments on emails, as some of these can contain quite malicious viruses.

You should also have a second backup copy of your data on a separate hard drive which is stored off site. Set up a regular backup schedule, at least once a week, to back up your data onto this hard drive and store it somewhere which is secure and protected.

Thirdly you should have another copy of your data stored on an online cloud based storage facility. There are many options available here and you will find some good cloud based server facilities by doing a little research. Once again set up a schedule to automatically back up your data which can easily be done once a day.

2. Use a Professional Data Recovery Company

Never try to recover your data yourself if you’re not a professional in this field as this may cause further damage or even permanent data loss. Always contact a company to perform flash drive data recovery on your system if you believe that your files have been compromised or you believe that you have lost some data.

Make sure that you research professional data recovery companies to ensure they have proof of industry certifications and also security protocols. You want to ensure that you’re dealing with a reputable company to avoid your critical information being stolen.

3. Watch for Signs of Hardware Failure

Quite often, your computer will give warning signs that a failure is apparent. Listen for clicking, whirring or grinding noises and if these occur, immediately shut down your computer. Make sure your computer is unplugged before you remove the hard drive to take it to your data recovery company.

Better still, give them a call as they may offer onsite visits and could you have you back up and running the same day.

Conclusion

Remember, as a small businesses it’s vitally important that you protect your valuable data and files from loss. Make sure you always have adequate back ups and enlist the services of a professional data recovery company in the event that you suffer a hardware failure and need to have your data recovered.

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Easy Ways to Save on Ownership Costs of Your Company Car

Mar 30, 2017 by

Easy Ways to Save on Ownership Costs of Your Company Car

Company cars offer tax breaks for employers. Plus, they help employees get to work more easily because they benefit from reliable sources of transportation whether your company owns a car or an employee does. There are several things you can do to slash ownership costs for the respective party.

Take the Car for Scheduled Maintenance

 

If you check the owner’s manual for your company car, it’ll spell out specifics about when you should take the car for maintenance checkups. You might prefer to skip those, especially if the car seems to be functioning well. However, it’s smarter to make sure the car gets regular professional assessments. Then, it’s more likely you’ll be made aware of problems that could become costly if not fixed promptly.

Coach People About Good Driving Habits

 

In some cases, the people driving your company cars may not have received any sort of drivers’ education for decades. Many individuals are under the impression that they are responsible, safe drivers, but are actually engaging in habits that could increase the cost of ownership for a company car and shorten its lifespan.

 

Some of them may not have even been covered in educational classes that people took years ago. For example, running a car until it’s almost out of gas causes the vehicle to use fuel that’s at the very bottom of the tank and may contain sediment. It’s possible for that junk to get into the car’s fuel line and cause major problems.

 

Before allowing a person to drive a company car, you may want to take them out on the road, watch what they do, and provide feedback when necessary. It’s also a good idea to have a bulleted list of good driving habits displayed prominently inside the car. When people have visual reminders not to accelerate too fast, slam on the brakes, or take the corners too sharply, they may be less likely to do those things while behind the wheel.

Have a Standard Procedure for Reporting Problems

 

Maybe a person was driving a company car and noticed the car started pulling to one side when the brakes were applied or heard a strange noise after reaching a certain speed. These kinds of symptoms could be telltale signs of larger problems, which is why it’s not a good idea for people to just assume that the issues will go away on their own and do not require further evaluation.

 

If your company has a uniform and well-publicized procedure in place that people can use to report suspicious car problems, it’ll be much easier for the responsible department or individual at the workplace to schedule appointments with a mechanic to determine what’s going on.

This tip is similar to the one about keeping up with maintenance. Although you may not be looking forward to potentially having to pay more than expected to keep company cars running well, this approach is better than the alternative of potentially having to get rid of vehicles prematurely because they’ve developed such severe problems.

Practice Comparison Shopping When Getting Insurance Coverage

 

Car insurance is mandatory in most states and if you don’t have it, you may have to pay a hefty fine and deal with how your company’s reputation got damaged as a result of the lack of insurance. If you’re serious about saving as much money as possible when buying insurance, make sure to use a website that allows you to do comparison shopping and study what’s offered from different providers.

 

By using a website such as carinsurancecheap.net, you can easily see what’s available and request quotes based on your circumstances. The information you gather could make it much easier for your business to budget for the overall cost of company cars. Keep in mind, the associated expenses are not just related to purchasing the vehicle, but the fuel that goes into it, the upkeep, and yes, the insurance coverage.

 

Shopping for car insurance online is also advantageous if you are one of the main people running a small or recently launched business and find yourself having to handle many duties. You may not have time to look for car insurance at work but can easily get informed from home.

 

Hopefully, it’s now clear there are several things you can do to reduce ownership costs for company cars. Start putting the tips above into practice for noticeable results.

 

 

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5 Tips for Influencer Marketing Success

Mar 27, 2017 by

5 Tips for Influencer Marketing Success

Do you want to significantly grow your business through influencer marketing? You are not alone. Many companies are now using powerful marketing campaigns to yield fantastic results for their company, and there is no reason why your business cannot follow suit. All you need to do is read our 5 top tips for influencer marketing success.

Know Your Niche

You probably have a great product you want to share but may not have the platform to do it. Thankfully, there are influential bloggers and social media users out there that can drive traffic to your website and boost your online following.

However, before you reach out to any old blog, it is important to identify your niche. If you had the audience reach of a successful influencer, what posts would you create to drive traffic? Who would be your core target audience? How would this alter your marketing campaign? Once you know your niche, you can then start thinking about the type of influencers that fit the type campaigns you want to create.

Identify the Influencers

Context is everything in influencer marketing. If you want to advertise your software company, as nice as it would be, you probably wouldn’t ask Beyoncé to advertise it to an audience, because it might not drive a lot of traffic to your website. Think about the type of influencer you would be appropriate to associate with your product, such as a beauty blogger, activist, industry leader or celebrity.

The Communication Process

An influencer will more than likely be able to take their pick from the brands they want to work alongside, so you must create a pitch that makes them want to work with you. You must, therefore, be both compelling and relevant in your approach, so they will feel genuinely excited to share your content.

However, keep the message to no more than 150 words. Influencers will not want to spend their days reading pitches from companies. So, simplify who you are, what you would need from them and the compensation amount. If you don’t receive a response right away, don’t be afraid to send a couple of follow-up emails.

The Payment Process

Most influencers will expect payment for their recommendation. It is, therefore, important to weigh up your influencer marketing rate against your program KPIs. For example, if you are hoping to gain 100k likes on Instagram for a $20,000 budget, you must ensure the flat fee divided by the average likes is $0.20 cost per click. Be smart with your compensation fee to successfully maximize your ROI.

Influencer Marketing Software

Developing an effective campaign can be a lot of hard work unless you utilize the right influencer marketing software. You can select from millions of influencers to complete your business objectives while eliminating the need for spreadsheets. You can also monitor a campaign, easily track your ROI and export reports to share with a team.

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How Influencer Marketing Can Help Your Business

Mar 16, 2017 by

How Influencer Marketing Can Help Your Business

If you are not already creating influencer marketing campaigns, it’s an area of marketing you should seriously consider. It’s a relatively new marketing method that’s providing excellent results for businesses all over the world, and your business could benefit from this strategy too. Below are some of the main reasons why you should consider influencer marketing for your business or to promote your products and services.

Brand Awareness

If you have branded your business, but you’re not getting the exposure you hoped for, influencer marketing could be the way forward. A simple message from an influencer in your industry or niche could introduce your business and brand to a huge audience of people who may never have heard about you or your organization before.

Expand Your Reach

Understanding your influencer marketing campaign has the potential to reap huge rewards. As more people become familiar with your brand, it can dramatically increase the number of potential shoppers and customers you can reach with your marketing messages. This word of mouth approach can reach thousands and even millions of people, depending on how large the following of a particular influencer is.

You Can Leverage Other People’s Popularity

It’s almost impossible for a marketer or business to have the same number of connections as the leading influencers in any niche. However, you can leverage their popularity, which allows you to have quick access to these connections. This reduces the amount of work you need to carry out to increase your own network; it also frees you up to focus on what you do best.

It Helps to Build Your Credibility

Businesses and customers prefer to deal with other people and businesses they know and trust. If you are associated with an influencer other people trust, it’s much more likely that these people will trust you, too. This immediately breaks down many of the barriers that exist, especially if you’re trying to convince people to buy your products and services.

You Save Money on Your Marketing Activities

Today’s marketing methods can be expensive, especially if you do a lot of offline marketing or you hire marketing professionals to help you with this aspect of your organization. However, influencer marketing is currently an extremely cost-effective way to reach a large audience that would be much more difficult and expensive to achieve in other ways.

Targeted Advertising

When you choose the right influencer, they usually have a large following of like-minded people who are interested in a similar topic, niche or industry. This is a much more targeted and exact way of marketing, and your message goes out to more people who are interested in you, your business, or your products and services.

Influencer marketing is becoming one of the most popular ways to let more people know about what a business or individual has to offer to other people and businesses. As you can see, there are many benefits that make this a viable marketing option that you should seriously consider for your business.

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How to Make a Killing in Singapore Property Investment

Feb 18, 2017 by

How to Make a Killing in Singapore Property Investment

Though there was a decline in the real estate market during the last few months of 2016, the market has started stabilizing in 2017. The overall fall in the prices of private homes during the year 2016 was estimated to be around 3%. However, thanks to the stability in the market, developers seem to be gearing up for launching their new projects. In fact, some of the developers have already announced their projects including condominiums and some of them have begun their work also. 

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How Can EHRs and Healthcare Information Systems Help You?

Feb 7, 2017 by

How Can EHRs and Healthcare Information Systems Help You?

If you haven’t switched to electronic health records (EHRs) just yet, now is the perfect time to make that leap. Hospitals and healthcare providers are implementing EHRs across the board to allow for better patient care and good management of patient information. EHRs are just a small portion of the improved health IT ecosystem being used to improve care, according to studies complied by the University of Cincinnati. Systems such as better medical imaging and access to healthcare information through online portals and resource centers are also making healthcare more accessible than ever.

It doesn’t stop at our healthcare industry either. Universities and their online MSHI programs are now offering students a chance to become health IT specialists through courses that focus on information systems. These changes will continue to bring positive changes to the entire healthcare system for years to come.

To learn more about how EHRs and healthcare information systems can help you, be sure to read the full The Anatomy of a Health IT Ecosystem infographic below.

This infographic was created by the University of Cincinnati.

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