How Virtual Reality Has Impacted New Marketing Strategies

Sep 18, 2017 by

How Virtual Reality Has Impacted New Marketing Strategies

When it comes to virtual reality, you might be thinking of some of those fancy video games that turn your surroundings into a whole new world full of adventure and suspense. But virtual reality may be coming to the real world soon as well, and one group that’s eager to look into it are advertisers.

Most people look at every way they can to block those annoying videos when they’re browsing online, and sometimes they get aggravated upon having too many commercials interrupting their sports event. But what if the perception of advertising could be changed by seeing things in an up close and personal way?

Virtual reality can do this and could give you an immersive learning experience on everything from the latest cloud innovations to financial products like a Texas title loan. But why virtual reality and why now?

What It Will Take For Virtual Reality To Become Mainstream Marketing

First there was TV commercials, radio ads and street billboards that led the way for modern marketing, and then came internet videos and social media marketing now also mixed in with mobile ads.

But now the push is for virtual reality, and speculators are wondering whether this will now be the future of marketing. What the key to all this will be is that point at which virtual reality morphs from simply fancy cumbersome video game machines or 3D viewing experiences, to the new trend that all consumers have.

For example, mobile phones went from being those fancy gadgets that only a select few consumers could purchase, into the mainstream where now most everyone has some sort of smartphone or tablet device, some of which are even cheaper than laptops. At some point virtual reality must reach that stage.

Why Virtual Reality Is Being Looked At By Advertisers

The reason virtual reality is gaining traction as a big marketing opportunity is because it’s addressing an area that most traditional marketing media have not. As Adobe’s contributor Lexi Monaghan points out in this article, it’s the user experience that will now take over simply reading about or watching a product advertisement.

Imagine if you could essentially test drive every product you were interested in beyond just simply seeing a video of how it works. At some point companies are going to be looking to immerse customers in their product be it through a comprehensive virtual reality experience be it through 3D glasses, holographic material or another highly interactive experience.

It’s Definitely About The Journey

One way that some companies are helping customers experience their products is by taking them on journeys where they get to see things happen in very realistic scenarios. For example, Forbes discusses how the department store Tom’s in Venice Beach, CA has a virtual reality experience that shows how every purchase a customer makes from them impacts the lives of people around the world.

This experience works by taking the customer on a ride to a foreign nation and showing them the smiling faces of children and their parents looking at them as they turn and look. Other companies such as car manufacturers have also allowed customers to see the vehicle as its on a journey and reaching remote destinations.

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What Factors Should You Consider When Choosing Credit Cards?

Aug 6, 2017 by

What Factors Should You Consider When Choosing Credit Cards?

Credit cards are a double-edged sword. They are convenient, universally accepted, and relatively easy to acquire. However, not all credit cards are created equal. Credit cards for personal or business use confer many benefits on their owners. It is estimated that some 9 million US businesses alone accept credit card payments, and that number is growing all the time.

The importance of credit cards in international financing and transactions cannot be overstated. They make up the bulk of e-commerce transactions, retail operations, and remittances to utility companies, et al. However, there are fees and charges which need to be considered when evaluating credit cards.

Tips for Choosing Credit Cards

First things first: there are many types of credit cards that you can apply for. Since your options are virtually ‘unlimited’, it’s important to take your time. Experts advise clients to consider their personal and business requirements when picking one card over another. Another crucial factor is how payments will be made.

Ideally, you will want to pay off your card in full by the end of the month, but many folks spread their payments over a period of time. Remember, timely payments (in full) will avoid the interest-related charges. Interest is payable on cash that is borrowed against the card, and this typically comes at a higher cost. Here are some of the most important factors to look for when picking one credit card over another:

  • Application Fees and Annual Fees – £0 application fees, and £0 annual fees are preferred.
  • Rewards such as Loyalty Points (LPs) – certain credit cards are known to reward their account holders with points for pounds spent. Provided these points can be redeemed somewhere useful, this can be a major enticement for credit card holders.
  • The Annual Percentage Rate – compare credit cards based on their APRs and choose a card with the lowest APR. It’s not always just the APR that needs to be factored in – it’s also charges, benefits, and associated fees.
  • Fees for Exceeding Your Credit Balance – these can quickly rise out of control if you do not stay within your credit limit. Much the same is true if you are late in paying your credit card bill.
  • Making Minimum Monthly Repayments – this is important, since the lower your repayments the higher your interest -related charges.
  • Cashback Offers – credit cards offering the highest cashback percentages are preferred by businesses and individuals. Look around for cards offering a minimum of 1% – 3% in cashback. This money will be refunded back to your credit card.
  • Balance Transfer Fees with Credit Cards – if you have an existing credit card account, your new credit card provider may encourage you to transfer your existing balance over to your new accounts. Check the fees associated with making the transfer before you rush into the transaction. Fees are typically a percentage of the transferred amount or a fixed figure.

Ways to Maximize your Credit Card Utilization

For starters, it’s always a good idea to pay down high-interest credit card debt first before you pay down low-interest credit card debt. If possible, try and use a credit card with 0% interest to pay off your other cards with higher interest. The 0% interest credit cards can be available for up to 18 months. Take advantage of these if your credit score is good.

You can transfer your credit balance from high-interest credit cards to the 0% interest credit card and take advantage of the interest-free holiday. This makes it much more affordable for you to pay off your balance, without paying interest on your interest. You will typically encounter a fee when transferring a balance, and this could be as high as 3%. If your outstanding credit card balance is high, this option will certainly help you.

It’s also a good idea to utilize different credit cards for in-person transactions and recurring monthly transactions. If a card goes missing for any reason, it will have a limited impact on your recurring monthly charges or your in-person credit card transactions. In all cases, it’s important to use credit aggregator services to evaluate the merits of one credit card against another. Cashback, rewards points, 0% APR, and other offers are important considerations when choosing credit cards.

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Don’t Let Your Student Loans Affect Your Future Credit

Jun 19, 2017 by

Don’t Let Your Student Loans Affect Your Future Credit

5 ways to keep your credit score high

If you pay attention to the news, you would be forgiven for thinking that student loans are holding an entire generation back from achieving their potential in business. Article after article decries the crushing debt that university graduates wake up to the day they leave college and join the workforce.

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How to Make a Killing in Singapore Property Investment

Feb 18, 2017 by

How to Make a Killing in Singapore Property Investment

Though there was a decline in the real estate market during the last few months of 2016, the market has started stabilizing in 2017. The overall fall in the prices of private homes during the year 2016 was estimated to be around 3%. However, thanks to the stability in the market, developers seem to be gearing up for launching their new projects. In fact, some of the developers have already announced their projects including condominiums and some of them have begun their work also. 

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