Key Ingredients Required to Mould a Business

Dec 26, 2013 by

Key Ingredients Required to Mould a Business

Now a days in business various transformations are occurring. Transformations are required in a business to influence the globalisation, technology and regulatory frameworks. Some say that the transformation is in the midst of the business or are just completed or are planning to be executed. According to the research done it has been found out that there are some key ingredients, which are required in the business transformation. They are metrics, culture and process. This has been proved by many organisations in the U.S. and is fully based on practical research work.

Metrics: Basic of a business
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Metrics should be established at the beginning of a business transformation. It should be always outcome based not process based. Decide the success you want to achieve in your business and then accordingly figure out the process for it. It has been proved by research in various organisations that if the transformation is decided first by measuring the success then that business comes out with flying colours.

Culture: Corporate cultures should be maintained

If corporate cultures are maintained within a business then the business transformation becomes more systematic and strategic. The organisations, which are decentralized, struggle quite often to handle their changes within the business properly. Like an IT guy gets placed in a non IT department and it hampers the process of the business.

Process: A process from strategy to execution is not smooth

Execution and transformation is very hard to maintain simultaneously. Many companies, which have undergone the process of transformation, could not achieve the proper goal. The process should not be a one-time incident. It should not be static. It should always change according to the transformation of the business. Companies maintaining formal process are more active about their process of the business.

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Five Startups Evolving the Web Economy with Shrewd Business Tactics

Apr 28, 2013 by

Five Startups Evolving the Web Economy with Shrewd Business Tactics

It is the people and their ideas, which have made the web, based economy a greater success in the last decade. The start-ups of yesterday have become the tech giants of today and drive the economy with commanding hand. In this rapidly growing market opportunity for the start-ups are still unlimited as it were a decade back. For achieving greater success, web economy needs multitude of start-ups to keep working and experimenting with their ideas and business strategies. Here are few start-ups, which have made up their mark by following unconventional and unique ways of doing business.

1. Sharewall
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Sharewall is a young start up, which generates content, and users get to access the content in exchange for a social media. This simple tactic helps it in reaching to wider audience and its readers get more free content. It is also building new ways of monetizing the content in an appropriate way for publishers.

2. Mobilizr

Mobilizr has effectively tapped in the selfie frenzy of the millions of citizens with its mobile app, which allows the users to become brand ambassadors, and they get rewarded for the photos they post. The idea behind this initiative is extremely simple wherein a brand posts a campaign idea and Mobilizr users just post their selfies and other images as per the guidelines. They get rewarded with real money for each like, comment or share their picture.

3. Atosho

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This start-up allows the publishers to turn their sites into ecommerce engines and sell their content directly to the concerned consumers.

4. Webydo

Webydo provides a sphere on the cloud platform for the designers to build and manage their websites without the need of any coding. It makes the creation of websites highly professional and less time consuming at the same time.

5. Wibbitz

This start-up has built an innovative technology, which creates news summary videos based on the text content of a post.

These start-ups have shown that with right attitude and keen marketing strategy they could easily evolve an idea into a big success.

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