How Virtual Reality Has Impacted New Marketing Strategies

Sep 18, 2017 by

How Virtual Reality Has Impacted New Marketing Strategies

When it comes to virtual reality, you might be thinking of some of those fancy video games that turn your surroundings into a whole new world full of adventure and suspense. But virtual reality may be coming to the real world soon as well, and one group that’s eager to look into it are advertisers.

Most people look at every way they can to block those annoying videos when they’re browsing online, and sometimes they get aggravated upon having too many commercials interrupting their sports event. But what if the perception of advertising could be changed by seeing things in an up close and personal way?

Virtual reality can do this and could give you an immersive learning experience on everything from the latest cloud innovations to financial products like a Texas title loan. But why virtual reality and why now?

What It Will Take For Virtual Reality To Become Mainstream Marketing

First there was TV commercials, radio ads and street billboards that led the way for modern marketing, and then came internet videos and social media marketing now also mixed in with mobile ads.

But now the push is for virtual reality, and speculators are wondering whether this will now be the future of marketing. What the key to all this will be is that point at which virtual reality morphs from simply fancy cumbersome video game machines or 3D viewing experiences, to the new trend that all consumers have.

For example, mobile phones went from being those fancy gadgets that only a select few consumers could purchase, into the mainstream where now most everyone has some sort of smartphone or tablet device, some of which are even cheaper than laptops. At some point virtual reality must reach that stage.

Why Virtual Reality Is Being Looked At By Advertisers

The reason virtual reality is gaining traction as a big marketing opportunity is because it’s addressing an area that most traditional marketing media have not. As Adobe’s contributor Lexi Monaghan points out in this article, it’s the user experience that will now take over simply reading about or watching a product advertisement.

Imagine if you could essentially test drive every product you were interested in beyond just simply seeing a video of how it works. At some point companies are going to be looking to immerse customers in their product be it through a comprehensive virtual reality experience be it through 3D glasses, holographic material or another highly interactive experience.

It’s Definitely About The Journey

One way that some companies are helping customers experience their products is by taking them on journeys where they get to see things happen in very realistic scenarios. For example, Forbes discusses how the department store Tom’s in Venice Beach, CA has a virtual reality experience that shows how every purchase a customer makes from them impacts the lives of people around the world.

This experience works by taking the customer on a ride to a foreign nation and showing them the smiling faces of children and their parents looking at them as they turn and look. Other companies such as car manufacturers have also allowed customers to see the vehicle as its on a journey and reaching remote destinations.

read more

Related Posts

Share This

5 Tips for Influencer Marketing Success

Mar 27, 2017 by

5 Tips for Influencer Marketing Success

Do you want to significantly grow your business through influencer marketing? You are not alone. Many companies are now using powerful marketing campaigns to yield fantastic results for their company, and there is no reason why your business cannot follow suit. All you need to do is read our 5 top tips for influencer marketing success.

Know Your Niche

You probably have a great product you want to share but may not have the platform to do it. Thankfully, there are influential bloggers and social media users out there that can drive traffic to your website and boost your online following.

However, before you reach out to any old blog, it is important to identify your niche. If you had the audience reach of a successful influencer, what posts would you create to drive traffic? Who would be your core target audience? How would this alter your marketing campaign? Once you know your niche, you can then start thinking about the type of influencers that fit the type campaigns you want to create.

Identify the Influencers

Context is everything in influencer marketing. If you want to advertise your software company, as nice as it would be, you probably wouldn’t ask Beyoncé to advertise it to an audience, because it might not drive a lot of traffic to your website. Think about the type of influencer you would be appropriate to associate with your product, such as a beauty blogger, activist, industry leader or celebrity.

The Communication Process

An influencer will more than likely be able to take their pick from the brands they want to work alongside, so you must create a pitch that makes them want to work with you. You must, therefore, be both compelling and relevant in your approach, so they will feel genuinely excited to share your content.

However, keep the message to no more than 150 words. Influencers will not want to spend their days reading pitches from companies. So, simplify who you are, what you would need from them and the compensation amount. If you don’t receive a response right away, don’t be afraid to send a couple of follow-up emails.

The Payment Process

Most influencers will expect payment for their recommendation. It is, therefore, important to weigh up your influencer marketing rate against your program KPIs. For example, if you are hoping to gain 100k likes on Instagram for a $20,000 budget, you must ensure the flat fee divided by the average likes is $0.20 cost per click. Be smart with your compensation fee to successfully maximize your ROI.

Influencer Marketing Software

Developing an effective campaign can be a lot of hard work unless you utilize the right influencer marketing software. You can select from millions of influencers to complete your business objectives while eliminating the need for spreadsheets. You can also monitor a campaign, easily track your ROI and export reports to share with a team.

read more

Related Posts

Tags

Share This

How Influencer Marketing Can Help Your Business

Mar 16, 2017 by

How Influencer Marketing Can Help Your Business

If you are not already creating influencer marketing campaigns, it’s an area of marketing you should seriously consider. It’s a relatively new marketing method that’s providing excellent results for businesses all over the world, and your business could benefit from this strategy too. Below are some of the main reasons why you should consider influencer marketing for your business or to promote your products and services.

Brand Awareness

If you have branded your business, but you’re not getting the exposure you hoped for, influencer marketing could be the way forward. A simple message from an influencer in your industry or niche could introduce your business and brand to a huge audience of people who may never have heard about you or your organization before.

Expand Your Reach

Understanding your influencer marketing campaign has the potential to reap huge rewards. As more people become familiar with your brand, it can dramatically increase the number of potential shoppers and customers you can reach with your marketing messages. This word of mouth approach can reach thousands and even millions of people, depending on how large the following of a particular influencer is.

You Can Leverage Other People’s Popularity

It’s almost impossible for a marketer or business to have the same number of connections as the leading influencers in any niche. However, you can leverage their popularity, which allows you to have quick access to these connections. This reduces the amount of work you need to carry out to increase your own network; it also frees you up to focus on what you do best.

It Helps to Build Your Credibility

Businesses and customers prefer to deal with other people and businesses they know and trust. If you are associated with an influencer other people trust, it’s much more likely that these people will trust you, too. This immediately breaks down many of the barriers that exist, especially if you’re trying to convince people to buy your products and services.

You Save Money on Your Marketing Activities

Today’s marketing methods can be expensive, especially if you do a lot of offline marketing or you hire marketing professionals to help you with this aspect of your organization. However, influencer marketing is currently an extremely cost-effective way to reach a large audience that would be much more difficult and expensive to achieve in other ways.

Targeted Advertising

When you choose the right influencer, they usually have a large following of like-minded people who are interested in a similar topic, niche or industry. This is a much more targeted and exact way of marketing, and your message goes out to more people who are interested in you, your business, or your products and services.

Influencer marketing is becoming one of the most popular ways to let more people know about what a business or individual has to offer to other people and businesses. As you can see, there are many benefits that make this a viable marketing option that you should seriously consider for your business.

read more

Related Posts

Tags

Share This

Developing a Result Driven Email Marketing Campaign

Oct 13, 2016 by

Developing a Result Driven Email Marketing Campaign

Crafting a single brilliant marketing email is fairly easy and straightforward; however, developing a result driven email marketing campaign can be somewhat of a challenge. Designed to cover all the basis, marketing to both leads and established customers, it is more than a simple outline of your goals.

Varying Aspects of Successful Email Marketing

Your strategy will also provide the steps needed to achieve your goals. A time consuming process, it it’s important to start simple- as in a crawl before walking manner; this allows small business owners to efficiently track the success of varying aspects within their campaigns.

read more

Related Posts

Tags

Share This

Popular Forex Trading Strategies

Feb 29, 2016 by

Popular Forex Trading Strategies

Forex trading is done best if done with the best Forex trading strategies in hand. Over the years countless number of different strategies was invented and some rely on the technical use of charts and numbers while some use the fundamental understanding of the market with reference to current News and events. Some strategies develop in popularity while some others are used only by a small portion of the traders. We will discuss some of popular Forex strategies here in this article.

One of the most popular Forex trading strategies

Support and resistance level is one of the most popular forex trading strategies and every trader should learn how to look for support and resistance levels on the charts. This strategy serves as a baseline for trading activities and analysis of trading. The best thing about this strategy is that a good trader can spot the support and resistance levels even on a naked chart since they are ease to be identified.

Scalping

Scalping technique is a great trading technique for many traders. It is a low risk strategy but it allows traders to make strong profits over the time. A great amount of patience and alertness is required in the scalping technique. Emotionless trading has to be strictly performed along with this strategy as they lead to compulsive actions not good for this kind of strategy.

Trading with trends

Trend trading is one of the leading Forex trading strategies today and helps in increasing the profits significantly. The strategy belongs to the identification of the trend and trading alongside it. Though this strategy seems to be easy, in real sense many dilemmas pop up when trying to identify the trend and thus trend trading strategy requires a lot of trading skills.

Hedging

Hedging is one of the most popular Forex trading strategies in which you try to limit the risk and increase the probabilities of winning. The hedging technique is very popular today and in fact many Forex institutions make it a mandatory technique in their tactics.

Multiple time frame trading strategy

This is following a currency pair over different periods of time. Through the analysis of a currency pair over different time periods, it is possible to spot the trends on bigger and smaller scales thus making a better analysis.

Candlestick Forex trading strategy

Candlestick charts are one of the most popular Forex charts and it is used widely by retailers as well as investors. The story of past price action is told easily by the candlestick charts. When trading is based on the technical analysis of these charts, the decisions on the future price action are made mostly on how the price reacted in past. The candlestick chart trading strategy is perfect and most widely used amongst the traders.

read more

Related Posts

Tags

Share This

Marketing to Today’s Professionals – What They Look for from Brands They Deal With

Jan 19, 2016 by

Over the years marketing has undergone a number of changes. Mostly, marketing trends follow the money and this is the case when marketing to today’s professional. Those who are seeking high-end, luxury products are millennials who are in the upper wage bracket of the middle class. This group of consumers has very precise ideas of what they consider to be acceptable marketing and unless brands and products can conform to their way of thinking, they will most definitely lose out to the competition, even if they, themselves, have better products.

Packaging Is Key

Marketing is so much more than advertising, although we have come to think of the two terms as synonymous over the years. Although advertising is a part of what marketing is and does, it is only a part of the whole process. When marketing products for today’s high-end consumer, packaging is a critical component. Millennials want that classy appearance that tells them they are buying a product with distinction.

It has even been found that this trend carries over to the cannabis industry! Whereas there is a mindset that those who use marijuana are mindless stoners, this couldn’t be further from the truth as 65% of active users have household incomes that top $75,000 a year. To this group of consumers who visit dispensaries regularly, packaging of their cannabis is often high on their list and most marketing today caters to a luxury marijuana market.

Today’s Consumer Seeks a Connection

When marketing to millennials, it is imperative to understand they seek a connection with brands they deal with. For this reason, social media is a vital part of any marketing strategy. There is nowhere better to connect with brands than on social media so if you carry a high end product line aimed at a luxury millennial marketplace, stay active in social media to build a huge following. These will be the most loyal customers you could ever hope for.

Are You Environmentally Conscientious?

Millennials also want to know that the brands they deal with are environmentally conscientious. They want to know that these companies use recycled or sustainable materials and that they are working to radically reduce their carbon footprint. That luxury packaging mentioned above? It might be luxurious but make sure it is also sustainable or the one will cancel out the other! How can you have luxury packaging that harms Mother Earth? It’s unheard of in millennial culture!

By recognizing that you are probably going to be marketing to millennials, the biggest group of consumers ever who long ago bypassed boomers in numbers, you will know how to mold your strategies to suit what they want to see. They want connection and they want their brands to be ‘real.’ They want to know that the earth and the ecology is just as important to you as it is to them and they want luxury. They may want to get back to nature, much as their grandparents did in the 60s, but they want to do it in style. If you can accomplish that as a marketing pro, you have just found the secret to effective marketing in the 21st Century.

read more

Related Posts

Tags

Share This