How to Market Your Services as a Private Investigator

Dec 13, 2015 by

Many people choose to become private investigators for a number of different reasons. Perhaps you have worked for the police or another law enforcement agency in the past and want to carry on doing the same type of detective work that you’ve enjoyed, or you might want to become a PI in order to gain valuable industry experience whilst getting your online masters in criminal justice from Boston University. No matter your personal reasons for going into private investigation, marketing your services is important for landing jobs and improving your portfolio of work. We’ve listed some top tips for private investigators who aren’t sure where to start when it comes to marketing themselves.

Get Online

One of the most important things to do when starting off setting up a marketing campaign for your private investigation services is to implement and build a good online presence. Today, people hire private investigators for a whole host of different reasons, whether it’s that they believe somebody is stealing from them or they want proof that a wayward spouse is cheating. Either way, the first place that most people look when searching for a private investigator is online. Having your own website which lists details about you such as your past experience and any relevant qualifications such as a masters criminal justice degree is the first step that you should take when it comes to marketing.

Stay in Contact With Lawyers

Apart from searching online, another way that many people find the services of a private investigator is through their lawyer. Maintaining direct contact with lawyers and using lawyer and attorney offices to advertise your services through offline marketing techniques such as posters, flyers and business cards is a great way for a professional PI to spread the word and expand their customer base. Along with this, lawyers and attorneys are likely to be some of your main clients, so be sure to build great relationships with them as this will increase the likelihood of them recommending you to others.

Use Social Media

Unfortunately, simply having a website isn’t enough for your online presence today. In order for your marketing strategies to be the most effective, having a presence on social media sites such as Facebook and Twitter is also a wise idea. Here, you can keep in contact with your target audience and provide customers with further information about yourself and the services that you offer. Social media is also very handy for customer services as it allows customers to get in contact with you directly and immediately.

Become an Authority

Becoming an authority voice in the field of private investigation is a sure-fire way to boost your marketing strategies and get you as much work as you need for your company to thrive. Starting a blog or an e-mail newsletter where you share some tips and tricks related to the issues that many of your clients face can be an excellent way to generate more interest in your services.

Share your best tips for marketing a private investigation service in the comments!

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