5 Tips for Influencer Marketing Success

Mar 27, 2017 by

5 Tips for Influencer Marketing Success

Do you want to significantly grow your business through influencer marketing? You are not alone. Many companies are now using powerful marketing campaigns to yield fantastic results for their company, and there is no reason why your business cannot follow suit. All you need to do is read our 5 top tips for influencer marketing success.

Know Your Niche

You probably have a great product you want to share but may not have the platform to do it. Thankfully, there are influential bloggers and social media users out there that can drive traffic to your website and boost your online following.

However, before you reach out to any old blog, it is important to identify your niche. If you had the audience reach of a successful influencer, what posts would you create to drive traffic? Who would be your core target audience? How would this alter your marketing campaign? Once you know your niche, you can then start thinking about the type of influencers that fit the type campaigns you want to create.

Identify the Influencers

Context is everything in influencer marketing. If you want to advertise your software company, as nice as it would be, you probably wouldn’t ask Beyoncé to advertise it to an audience, because it might not drive a lot of traffic to your website. Think about the type of influencer you would be appropriate to associate with your product, such as a beauty blogger, activist, industry leader or celebrity.

The Communication Process

An influencer will more than likely be able to take their pick from the brands they want to work alongside, so you must create a pitch that makes them want to work with you. You must, therefore, be both compelling and relevant in your approach, so they will feel genuinely excited to share your content.

However, keep the message to no more than 150 words. Influencers will not want to spend their days reading pitches from companies. So, simplify who you are, what you would need from them and the compensation amount. If you don’t receive a response right away, don’t be afraid to send a couple of follow-up emails.

The Payment Process

Most influencers will expect payment for their recommendation. It is, therefore, important to weigh up your influencer marketing rate against your program KPIs. For example, if you are hoping to gain 100k likes on Instagram for a $20,000 budget, you must ensure the flat fee divided by the average likes is $0.20 cost per click. Be smart with your compensation fee to successfully maximize your ROI.

Influencer Marketing Software

Developing an effective campaign can be a lot of hard work unless you utilize the right influencer marketing software. You can select from millions of influencers to complete your business objectives while eliminating the need for spreadsheets. You can also monitor a campaign, easily track your ROI and export reports to share with a team.

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How Influencer Marketing Can Help Your Business

Mar 16, 2017 by

How Influencer Marketing Can Help Your Business

If you are not already creating influencer marketing campaigns, it’s an area of marketing you should seriously consider. It’s a relatively new marketing method that’s providing excellent results for businesses all over the world, and your business could benefit from this strategy too. Below are some of the main reasons why you should consider influencer marketing for your business or to promote your products and services.

Brand Awareness

If you have branded your business, but you’re not getting the exposure you hoped for, influencer marketing could be the way forward. A simple message from an influencer in your industry or niche could introduce your business and brand to a huge audience of people who may never have heard about you or your organization before.

Expand Your Reach

Understanding your influencer marketing campaign has the potential to reap huge rewards. As more people become familiar with your brand, it can dramatically increase the number of potential shoppers and customers you can reach with your marketing messages. This word of mouth approach can reach thousands and even millions of people, depending on how large the following of a particular influencer is.

You Can Leverage Other People’s Popularity

It’s almost impossible for a marketer or business to have the same number of connections as the leading influencers in any niche. However, you can leverage their popularity, which allows you to have quick access to these connections. This reduces the amount of work you need to carry out to increase your own network; it also frees you up to focus on what you do best.

It Helps to Build Your Credibility

Businesses and customers prefer to deal with other people and businesses they know and trust. If you are associated with an influencer other people trust, it’s much more likely that these people will trust you, too. This immediately breaks down many of the barriers that exist, especially if you’re trying to convince people to buy your products and services.

You Save Money on Your Marketing Activities

Today’s marketing methods can be expensive, especially if you do a lot of offline marketing or you hire marketing professionals to help you with this aspect of your organization. However, influencer marketing is currently an extremely cost-effective way to reach a large audience that would be much more difficult and expensive to achieve in other ways.

Targeted Advertising

When you choose the right influencer, they usually have a large following of like-minded people who are interested in a similar topic, niche or industry. This is a much more targeted and exact way of marketing, and your message goes out to more people who are interested in you, your business, or your products and services.

Influencer marketing is becoming one of the most popular ways to let more people know about what a business or individual has to offer to other people and businesses. As you can see, there are many benefits that make this a viable marketing option that you should seriously consider for your business.

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How to Make a Killing in Singapore Property Investment

Feb 18, 2017 by

How to Make a Killing in Singapore Property Investment

Though there was a decline in the real estate market during the last few months of 2016, the market has started stabilizing in 2017. The overall fall in the prices of private homes during the year 2016 was estimated to be around 3%. However, thanks to the stability in the market, developers seem to be gearing up for launching their new projects. In fact, some of the developers have already announced their projects including condominiums and some of them have begun their work also. 

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How Can EHRs and Healthcare Information Systems Help You?

Feb 7, 2017 by

How Can EHRs and Healthcare Information Systems Help You?

If you haven’t switched to electronic health records (EHRs) just yet, now is the perfect time to make that leap. Hospitals and healthcare providers are implementing EHRs across the board to allow for better patient care and good management of patient information. EHRs are just a small portion of the improved health IT ecosystem being used to improve care, according to studies complied by the University of Cincinnati. Systems such as better medical imaging and access to healthcare information through online portals and resource centers are also making healthcare more accessible than ever.

It doesn’t stop at our healthcare industry either. Universities and their online MSHI programs are now offering students a chance to become health IT specialists through courses that focus on information systems. These changes will continue to bring positive changes to the entire healthcare system for years to come.

To learn more about how EHRs and healthcare information systems can help you, be sure to read the full The Anatomy of a Health IT Ecosystem infographic below.

This infographic was created by the University of Cincinnati.

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Examining the Biggest Trends in the Agribusiness in 2016

Jan 19, 2017 by

Examining the Biggest Trends in the Agribusiness in 2016

The world’s population depends on the agricultural sector for food security. However, some individuals and companies depend on agriculture as their primary source of income. The agriculture business has experienced tremendous changes over the years as producers respond to new global trends and an increasing demand for food. Some of the biggest trends in the sector are discussed below.

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Top Alternative Ways to Raise Capital for Business Expansion

Jan 19, 2017 by

Top Alternative Ways to Raise Capital for Business Expansion

Looking to finance your business expansion without going to the bank? Capital for growth or renovation can be hard to acquire without assistance from institutions, which is why it’s important to your lender wisely before even applying for a loan.

In this article, we will discuss the top alternative ways to raise capital for your business expansion. Chances are you will use a combination of two or these, but for most small businesses, one lender is enough.

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Devices to Make Your Life Easier in the Office

Jan 15, 2017 by

Devices to Make Your Life Easier in the Office

Office life can be varied and busy, but some tasks are repetitive or stressful. Fortunately, there are a number of innovative gadgets on the market that improve productivity while reducing stress on the mind and body. Here are five devices that will make your life easier in the office:

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