How Virtual Reality Has Impacted New Marketing Strategies

Sep 18, 2017 by

How Virtual Reality Has Impacted New Marketing Strategies

When it comes to virtual reality, you might be thinking of some of those fancy video games that turn your surroundings into a whole new world full of adventure and suspense. But virtual reality may be coming to the real world soon as well, and one group that’s eager to look into it are advertisers.

Most people look at every way they can to block those annoying videos when they’re browsing online, and sometimes they get aggravated upon having too many commercials interrupting their sports event. But what if the perception of advertising could be changed by seeing things in an up close and personal way?

Virtual reality can do this and could give you an immersive learning experience on everything from the latest cloud innovations to financial products like a Texas title loan. But why virtual reality and why now?

What It Will Take For Virtual Reality To Become Mainstream Marketing

First there was TV commercials, radio ads and street billboards that led the way for modern marketing, and then came internet videos and social media marketing now also mixed in with mobile ads.

But now the push is for virtual reality, and speculators are wondering whether this will now be the future of marketing. What the key to all this will be is that point at which virtual reality morphs from simply fancy cumbersome video game machines or 3D viewing experiences, to the new trend that all consumers have.

For example, mobile phones went from being those fancy gadgets that only a select few consumers could purchase, into the mainstream where now most everyone has some sort of smartphone or tablet device, some of which are even cheaper than laptops. At some point virtual reality must reach that stage.

Why Virtual Reality Is Being Looked At By Advertisers

The reason virtual reality is gaining traction as a big marketing opportunity is because it’s addressing an area that most traditional marketing media have not. As Adobe’s contributor Lexi Monaghan points out in this article, it’s the user experience that will now take over simply reading about or watching a product advertisement.

Imagine if you could essentially test drive every product you were interested in beyond just simply seeing a video of how it works. At some point companies are going to be looking to immerse customers in their product be it through a comprehensive virtual reality experience be it through 3D glasses, holographic material or another highly interactive experience.

It’s Definitely About The Journey

One way that some companies are helping customers experience their products is by taking them on journeys where they get to see things happen in very realistic scenarios. For example, Forbes discusses how the department store Tom’s in Venice Beach, CA has a virtual reality experience that shows how every purchase a customer makes from them impacts the lives of people around the world.

This experience works by taking the customer on a ride to a foreign nation and showing them the smiling faces of children and their parents looking at them as they turn and look. Other companies such as car manufacturers have also allowed customers to see the vehicle as its on a journey and reaching remote destinations.

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