Why Video Marketing is so Important to Your Business

May 18, 2016 by

When it comes to your marketing strategy, it pays to stay up to date with the most effective methods and techniques. Over a period of just a few years, technology moves on rapidly, and that impacts how effective particular marketing channels and techniques are. For example, in recent years we have seen the way that people most commonly access the internet change from desktop/laptop to mobile, due to the popularity of smartphones and the ease that people can browse the internet with them.

Because we have seen this change in accessing the internet, this also means that the content format that works best has changed. Text heavy website pages are not as engaging to consume as other types of content that have graphics and other aspects that make it more appealing to the reader/viewer. Video marketing is now the number 1 content that marketers are turning to for successful results.

It is estimated that by 2019, video will constitute more than 80% of all web traffic. Marketing experts are seeing massive success in terms of conversion rates where videos are embedded in landing pages. One of the main reasons behind this is that you can take in information in short bursts through video instead of spending several minutes reading through text. A well-constructed, professional looking video can go much further in terms of impressing potential customers and persuading them to use your services or products.

Just a decade ago, businesses were generallyrequired to pay high rates to video recording companies to produce a professional video. However, it is much easier these days to create a good video using some of the free tools that the likes of YouTube provides for users. This has allowed people to use their laptop or smartphone to record ‘talking head’ or demonstration videos with ease and then upload easily onto the YouTube platform to share it with the world.

Statistics published last year showed that YouTube had been visited more times than Google.com in 2015, so you can see just how much consumers are using the online video platform to find what they need. If you haven’t got videos on YouTube, then you are missing out on a huge marketing opportunity.

The power of YouTube videos is clear, but it is not just creating and uploading a video that forms part of the video marketing strategy. Generating comments and shares is also a big part of an effective video campaign. Did you know that more and more people are buying YouTube comments? By purchasing comments, your popularity will flourish, because when viewers see that your video is getting high volumes of comments, they are more likely to watch your video. The more comments you get, the higher your video will rank, so comments are a huge element of achieving success in video marketing.

If you are looking to generate business online, then you really can’t afford to miss out on the potential that video provides. Build a great video marketing strategy, and you are likely to see some stellar results.

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